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~isPartOf:"Kohlhammer-Edition Marketing"
~person:"Specht, Günter"
~type:"book"
~type_genre:"Case study"
~type_genre:"Lehrbuch"
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Specht, Günter
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Fritz, Wolfgang
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2005
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4., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10002440091
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1998
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