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Relationship between TQM elements and organizational performance: An empirical study of manufacturing sector of Pakistan

Ul Hassan, Masood; Hassan, Saad; Shaukat, Sadia; Nawaz, … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 7 (2013) 1, pp. 1-18

sector of Pakistan. The data were collected through a questionnaire survey from the 160 managers and employees of the …

Persistent link: https://www.econbiz.de/10011938327

Education for women entrepreneurial attitudes and intentions: The role of perceptions on gender equality and empowerment

Ul Hassan, Masood; Naz, Anjum - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 14 (2020) 1, pp. 63-98

Within the patriarchal society of Pakistan, the current study has modeled one research question: Does university …

Persistent link: https://www.econbiz.de/10012212880

Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation: A mixed methods study of top Pakistani banks

Ul Hassan, Masood; Mahmood, Zeeshan; Zaman, Samar - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 16 (2022) 4, pp. 498-529

The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...

Persistent link: https://www.econbiz.de/10013553534