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~source:"econis"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
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Consumer Attitudes, Willingnes...
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Consumer behaviour
32
Konsumentenverhalten
32
Theorie
16
Theory
16
Russell W. Belk
10
Decision
3
Entscheidung
3
Marketing
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Book / Working Paper
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Reprint
Sammelwerk
Collection of articles written by one author
40
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Sheth, Jagdish N.
32
Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
Holbrook, Morris B.
6
Christensen, Glenn L.
2
Alba, Joseph W.
1
Askegaard, Søren
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Ger, Güliz
1
Haugtvedt, Curtis P.
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Heidig, Wibke
1
Herr, Paul M.
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Hill, Ronald Paul
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Hirschman, Elizabeth Caldwell
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Hollander, Steven
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Hoyer, Wayne D.
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Keller, Kevin Lane
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Keller, Punam Anand
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Legends in consumer behavior
Premier reference source
37
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
30
Legends in marketing
28
Journal of business research : JBR
24
Cross-cultural and critical perspectives on brands
17
The evolution of brands : from signals of quality to storehouses of trust
17
Journal of marketing management : MM
14
Zeszyty naukowe
14
Brand management ; Vol. 3
13
Erfurter Hefte zum angewandten Marketing
13
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
13
Research
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Brand management ; Vol. 2
12
Psychology & marketing
12
SAGE library in marketing
11
Journal of consumer behaviour : an international research review
10
Marketing intelligence & planning
10
Measuring and managing brands
10
Acta Universitatis Lodziensis / Folia oeconomica
9
Developments in marketing science: proceedings of the Academy of Marketing Science
9
Edward Elgar E-Book Archive
9
International journal of consumer studies
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
Brand management ; Vol. 4
8
History of marketing thought ; Volume 3
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
7
European journal of marketing : EJM
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
7
Bericht der GfK-Tagung : vom ...
6
Elgar original reference
6
Evolving and emerging issues in marketing strategy
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Macromarketing - a global focus ; Vol. 4
6
Marketing strategy organization and implementation
6
Marketingforschung aktuell
6
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ECONIS (ZBW)
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1
Macromarketing applications, Part II:
marketing
versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
2
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
3
Consumer information processing :
marketing
applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
4
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
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5
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
6
"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010513827
Saved in:
7
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504990
Saved in:
8
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
9
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
10
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
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