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~isPartOf:"Legends in marketing"
~isPartOf:"Report / Marketing Science Institute"
~person:"Hair, Joseph F."
~person:"Kotler, Philip"
~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Interview"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
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Hair, Joseph F.
Kotler, Philip
Zaltman, Gerald
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Legends in marketing
Report / Marketing Science Institute
Journal of marketing
5
Journal of the Academy of Marketing Science
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4
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Behavioral models for market analysis : foundations for marketing action
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Marketing und Verbraucherpolitik
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Prentice-Hall Series in Economic Institutions and Social Systems
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Qualitative marketing research : approaches, techniques and analysis
1
The Cornell hospitality quarterly
1
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1
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1
The impact of theory on representations of the consumer and the marketing organisation
1
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1
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ECONIS (ZBW)
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Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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3
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
4
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
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