Narrow search
Showing 1 - 5 of 5
Cover Image
Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - 2014
Persistent link: https://www.econbiz.de/10010337571
Cover Image
Buying impulsive trait : an effective moderator for shopping emotions and perceived risk
Sinha, P. K.; Mishra, Hari Govind; Kaul, Surabhi; … - 2014
Persistent link: https://www.econbiz.de/10010337507
Cover Image
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Sinha, P. K.; Mishra, Hari Govind; Singh, Sarabjot - 2014
Persistent link: https://www.econbiz.de/10010337508
Cover Image
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, P. K.; Mishra, Hari Govind; Kaul, Surabhi - 2014
Persistent link: https://www.econbiz.de/10010337509
Cover Image
Impact of store format on shopping involvement
Sinha, P. K.; Uniyal, Dwarika Prasad - 2016
Persistent link: https://www.econbiz.de/10011535368