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~isPartOf:"Legends in marketing"
~isPartOf:"Working paper in economics"
~person:"Nayga, Rodolfo M."
~person:"Shelegia, Sandro"
~person:"Sheth, Jagdish N."
~subject:"Internationale Marktsegmentierung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Wind, Yoram
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2014
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