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~isPartOf:"Legends in marketing"
~person:"Nayga, Rodolfo M."
~person:"Shelegia, Sandro"
~person:"Sheth, Jagdish N."
~subject:"Theory"
~type_genre:"Collection of articles of several authors"
~type_genre:"Working Paper"
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Legends in marketing
Legends in consumer behavior
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Working papers / Department of Economics, University of Vienna
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Research in consumer behavior
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238854
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Consumer behavior : conceptual foundations
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003969718
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