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~isPartOf:"Legends in marketing"
~person:"Nayga, Rodolfo M."
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~type_genre:"Reprint"
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Research in consumer behavior
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238854
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Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299922
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Consumer behavior : information processing and decision making
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299927
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