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Marketing theory
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Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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Relationship marketing
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Naresh K. Malhotra
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Paul E. Green
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Sheth, Jagdish N.
81
Hunt, Shelby D.
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Kumar, V.
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Malhotra, Naresh K.
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Wind, Yoram
10
Grönroos, Christian
9
Krishnan, Balaji C.
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Monroe, Kent B.
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Green, Paul E.
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Zaltman, Gerald
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Rao, Vithala R.
5
Hauser, John R.
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Jain, Arun K.
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Kotler, Philip
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Moskowitz, Howard R.
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Uslay, Can
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Yadav, Manjit S.
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Agarwal, James
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Andreasen, Alan R.
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Arabie, Phipps
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Day, George S.
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Legends in marketing
Legends in consumer behavior
43
Journal of business research : JBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of marketing theory and practice
11
Journal of Business Research
9
Journal of the Academy of Marketing Science
9
Global business perspectives series
7
European Journal of Marketing
6
Journal of marketing
6
Legends in strategic marketing
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International Marketing Review
4
Journal of Consumer Marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
European journal of marketing : EJM
3
Handbook of relationship marketing
3
Journal of Business & Industrial Marketing
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Business horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
Insights into consumer behavior
2
International Business Review
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of Indian business research
2
Journal of Services Marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing education : JME
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
2
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ECONIS (ZBW)
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Relationship marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969801
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2
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
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3
Consumer behavior : conceptual foundations
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969718
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4
Consumer behavior : empirical research
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969721
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5
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
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6
International marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969730
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7
Managerial marketing : the early years
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969735
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8
Managerial marketing : current thought
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969740
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9
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
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10
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
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