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Marktforschung : methodische Grundlagen und praktische Anwendung
Berekoven, Ludwig
;
Eckert, Werner
;
Ellenrieder, Peter
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2004
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10., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001858541
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Marktforschung : methodische Grundlagen und praktische Anwendung
Berekoven, Ludwig
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2001
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9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010767
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