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The effect of expertise on the relation between implicit and explicit attitude measures : an information availability/accessibility perspective
Czellar, Sandor; Luna, David - 2007
Persistent link: https://www.econbiz.de/10003744287
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How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003279938
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Consumer reactions to self-expressive brand display
Sprott, David E.; Spangenberg, Eric R.; Czellar, Sandor; … - 2009
Persistent link: https://www.econbiz.de/10003923345
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Detecting attitude change with the implicit association test
Czellar, Sandor; Fazio, Russel H. - 2008
Persistent link: https://www.econbiz.de/10003748991
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor; Voyer, Benjamin G.; Schwob, Alexandre; … - 2008
Persistent link: https://www.econbiz.de/10003749007
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Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001629393
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Engineering hedonic attributes to generate perceptions of luxury : consumer perception of an everyday sound
Lageat, Thierry; Czellar, Sandor; Laurent, Gilles - 2003
Persistent link: https://www.econbiz.de/10001771858