Consumer attitude toward brand extensions: an integrative model and research propositions
Year of publication: |
2003
|
---|---|
Authors: | Czellar, Sandor |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 20.2003, 1, p. 97
|
Saved in:
Saved in favorites
Similar items by person
-
An Exploratory Inquiry on the Antecedents of Prestige Judgments
Czellar, Sandor, (2001)
-
Using Partial Least Regression in Marketing Research
Graber, Stéphane, (2002)
-
Czellar, Sandor, (2002)
- More ...