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2002
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Les cahiers de recherche / HEC Paris
Les Cahiers de Recherche
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The aging consumer : perspectives from psychology and marketing
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Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
-
2006
Persistent link: https://www.econbiz.de/10003740334
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2
How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
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3
Assessing the frequency and causes of out-of-stock events through store scanner data
Bayle-Tourtoulou, Anne-Sophie
;
Laurent, Gilles
;
Maceé, …
-
2006
Persistent link: https://www.econbiz.de/10003300162
Saved in:
4
Consumers' immediate memory for prices
Vanhuele, Marc
;
Laurent, Gilles
;
Drèze, Xavier
-
2005
Persistent link: https://www.econbiz.de/10003121973
Saved in:
5
Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2001
Persistent link: https://www.econbiz.de/10001629393
Saved in:
6
Measuring and modeling the (limited) consistency of free choice attitude questions
Rungie, Cam
;
Laurent, Gilles
;
Dall'Olmo Riley, Francesca
; …
-
2001
Persistent link: https://www.econbiz.de/10001629394
Saved in:
7
Engineering hedonic attributes to generate perceptions of luxury : consumer perception of an everyday sound
Lageat, Thierry
;
Czellar, Sandor
;
Laurent, Gilles
-
2003
Persistent link: https://www.econbiz.de/10001771858
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8
Age-induced decision shrinkage, another avenue to repeat purchase : the example of new automobiles
Laurent, Gilles
;
Lambert-Pandraud, Raphae͏̈lle
-
2002
Persistent link: https://www.econbiz.de/10001650100
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