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Examining perceived value influence mobile game addiction : a case of Turkish young adults
Yildirim, Seda - In: Leveraging consumer behavior and psychology in the …, (pp. 133-152). 2020
Persistent link: https://www.econbiz.de/10012242900
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Multiple signals and consumer behavior in the digital economy : implementing a multidimensional framework
Troise, Ciro - In: Leveraging consumer behavior and psychology in the …, (pp. 1-26). 2020
Persistent link: https://www.econbiz.de/10012241724
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Social media, marketing practices, and consumer behavior
Erragcha, Nozha; Babay, Hanene - In: Leveraging consumer behavior and psychology in the …, (pp. 27-45). 2020
Persistent link: https://www.econbiz.de/10012241968
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Conspicuous consumption via social media
Lee Kar Wai; Syuhaily Osman - In: Leveraging consumer behavior and psychology in the …, (pp. 60-80). 2020
Persistent link: https://www.econbiz.de/10012242019
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The affective economy and online fan communities : a case study of Johnny & Associates
Nur Aliah Mansor; Zam Zuriyati Mohamad; Rizalniyani … - In: Leveraging consumer behavior and psychology in the …, (pp. 91-105). 2020
Persistent link: https://www.econbiz.de/10012242057
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Antecedents, motivations, and consequences of electronic word-of-mouth communication for consumers : a comprehensive understanding
Özbük, Meltem Yetkin - In: Leveraging consumer behavior and psychology in the …, (pp. 106-132). 2020
Persistent link: https://www.econbiz.de/10012242889
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Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib; Mahjabin Yusof - In: Leveraging consumer behavior and psychology in the …, (pp. 153-171). 2020
Persistent link: https://www.econbiz.de/10012242903
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Managing innovation : technology, consumer and sustainability perspective, and the challenges
Tan, Siao Fong - In: Leveraging consumer behavior and psychology in the …, (pp. 205-216). 2020
Persistent link: https://www.econbiz.de/10012244197
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Green consumer behaviour : integration of theory of planned behaviour and technology acceptance model
Muhammad Farooq Akhtar; Mohd Suki, Norazah - In: Leveraging consumer behavior and psychology in the …, (pp. 240-248). 2020
Persistent link: https://www.econbiz.de/10012244228