Božić, Diana; Živičnjak, Margareta; Stanković, Ratko; … - In: Logistics 8 (2024) 2, pp. 1-18
Background: The importance of up-to-date product master data in the digital age should not be underestimated. However, companies still struggle to ensure high-quality product data, especially in the field of logistics. Hence, the focus of our research lies in the disregard of the importance of...