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Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen; Rui, Huaxia; Whinston, Andrew B. - In: MIS quarterly 45 (2021) 2, pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
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Enhancing social media analysis with visual data analytics : a deep learning approach
Shin, Donghyuk; He, Shu; Lee, Gene Moo; Whinston, Andrew B. - In: MIS quarterly 44 (2020) 4, pp. 1459-1492
Persistent link: https://www.econbiz.de/10012403975
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Impact of gamification on perceptions of word-of-mouth contributors and actions of word-of-mouth consumers
Wang, Lei; Gunasti, Kunter; Shankar, Ramesh; Pancras, Joseph - In: MIS quarterly 44 (2020) 4, pp. 1987-2011
Persistent link: https://www.econbiz.de/10012404015