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MIS quarterly executive : a research journal devoted to improving practice
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How finnair socialized customers for service co-creation with social media
Jarvenpaa, Sirkka L.
;
Tuunainen, Virpi Kristiina
- In:
MIS quarterly executive : a research journal devoted to …
12
(
2013
)
3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10010127827
Saved in:
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How finnair socialized customers for service co-creation with social media
Jarvenpaa, Sirkka L.
;
Tuunainen, Virpi Kristiina
- In:
MIS quarterly executive : a research journal devoted to …
12
(
2013
)
3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10010185106
Saved in:
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