How finnair socialized customers for service co-creation with social media
Year of publication: |
2013
|
---|---|
Authors: | Jarvenpaa, Sirkka L. ; Tuunainen, Virpi Kristiina |
Published in: |
MIS quarterly executive : a research journal devoted to improving practice. - Bloomington, Ind. : School, ISSN 1540-1960, ZDB-ID 2083867-0. - Vol. 12.2013, 3, p. 125-136
|
Subject: | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Dienstleistung | Services |
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