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MIT sloan management review
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Marketing Science
26
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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From Little's law to marketing science : essays in honor of John D.C. Little
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Legends in marketing
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Prentice-Hall international series in management
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Does marketing need reform? : fresh perspectives on the future
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European management journal : publ. twice a year for the Scottish Business School
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Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
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2
Is deep learning a game changer for marketing analytics?
Urban, Glen L.
;
Timoshenko, Artem
;
Dhillon, Paramveer
; …
- In:
MIT sloan management review
61
(
2020
)
2
,
pp. 71-76
Persistent link: https://www.econbiz.de/10012149075
Saved in:
3
The case for "benevolent" mobile apps
Urban, Glen L.
;
Sultan, Fareena
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011339165
Saved in:
4
The power of consumer stories in digital marketing
Gosline, Renée Richardson
;
Lee, Jeffrey
;
Urban, Glen L.
- In:
MIT sloan management review
58
(
2017
)
4
,
pp. 10-13
Persistent link: https://www.econbiz.de/10011709641
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5
DIGITAL BUSINESS - Morph the Web to Build Empathy, Trust and Sales - We've long been able to personalize what information the Internet tells us — But now comes "Web site morphing,"...
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2009
)
4
,
pp. 53-62
Persistent link: https://www.econbiz.de/10008280750
Saved in:
6
Strategy-E-Business - Placing Trust at the Center of Your Internet Strategy - Consumers make Internet buying decisions on the basis of trust. How much trust your Web site needs to...
Urban, Glen L.
;
Sultan, Fareena
;
Qualls, William J.
- In:
MIT sloan management review
42
(
2000
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10006282946
Saved in:
7
The Emerging Era of Customer Advocacy - As consumers become more informed, companies must go beyond relationship marketing and help customers find the best products for their needs...
Urban, Glen L.
- In:
MIT sloan management review
45
(
2004
)
2
,
pp. 77-82
Persistent link: https://www.econbiz.de/10006249238
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