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A Generic Concept of Marketing...
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MIT sloan management review
Journal of marketing
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Legends in marketing
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H2H Marketing : Case Studies on Human-to-Human Marketing
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The evolution of nonprofit marketing
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Does marketing need reform? : fresh perspectives on the future
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Marketing management and the decision sciences: theory and applications
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The gap between the vision for marketing and reality
Kotler, Philip
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
MIT sloan management review
54
(
2012/13
)
1
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009660433
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2
THE GAP BETWEEN THE VISION FOR MARKETING AND REALITY
Kotler, Philip
;
Calder, Bobby J
;
Malthouse, Edward C
; …
- In:
MIT sloan management review
54
(
2012
)
1
,
pp. 13-15
Persistent link: https://www.econbiz.de/10010026300
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