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Morph the Web to build empathy, trust and sales
Urban, Glen L.; Hauser, John R.; Liberali, Guilherme; … - In: MIT sloan management review 50 (2008/09) 4, pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
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Is deep learning a game changer for marketing analytics?
Urban, Glen L.; Timoshenko, Artem; Dhillon, Paramveer; … - In: MIT sloan management review 61 (2020) 2, pp. 71-76
Persistent link: https://www.econbiz.de/10012149075
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DIGITAL BUSINESS - Morph the Web to Build Empathy, Trust and Sales - We've long been able to personalize what information the Internet tells us — But now comes "Web site morphing,"...
Urban, Glen L.; Hauser, John R.; Liberali, Guilherme; … - In: MIT sloan management review 50 (2009) 4, pp. 53-62
Persistent link: https://www.econbiz.de/10008280750