Commentary-Defensive Marketing Strategies
Year of publication: |
2008
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Authors: | Hauser, John R. ; Shugan, Steven M. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 1, p. 85-87
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