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What influences customers' online comments
Moe, Wendy W.
;
Schweidel, David A.
;
Trusov, Michael
- In:
MIT sloan management review
53
(
2011/12
)
1
,
pp. 14-16
Persistent link: https://www.econbiz.de/10009384647
Saved in:
2
WHAT INFLUENCES CUSTOMERS' ONLINE COMMENTS - New research sheds light on several important dynamics that affect the opinions that customers post about products.
Moe, Wendy W
;
Schweidel, David A
;
Trusov, Michael
- In:
MIT sloan management review
53
(
2011
)
1
,
pp. 14-17
Persistent link: https://www.econbiz.de/10009335450
Saved in:
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