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Handbook of service marketing...
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MIT sloan management review
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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E-Service : new directions in theory and practice
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Should your business be less productive?
Huang, Ming-hui
;
Rust, Roland T.
- In:
MIT sloan management review
55
(
2013/14
)
3
,
pp. 67-72
Persistent link: https://www.econbiz.de/10010354208
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Which feature increase customer retention?
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Dev, Chekitan S.
- In:
MIT sloan management review
58
(
2017
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011628560
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