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MIT sloan management review
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The high price of customer satisfaction
Keiningham, Timothy
;
Gupta, Sunil
;
Aksoy, Lerzan
; …
- In:
MIT sloan management review
55
(
2013/14
)
3
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010354231
Saved in:
2
IN PRACTICE - Managing Through Rose-Colored Glasses - Most managers will tend to believe the "facts" that fit their views, even when faced with conflicting information or outright...
Keiningham, Timothy L.
;
Vavra, Terry G.
;
Aksoy, Lerzan
- In:
MIT sloan management review
48
(
2006
)
1
,
pp. 15-18
Persistent link: https://www.econbiz.de/10007304867
Saved in:
3
STRATEGY - Linking Customer Loyalty to Growth - In recent years, researchers have created a number of metrics to explain the connections between customer behavior and growth. But u...
Keiningham, Timothy L.
;
Aksoy, Lerzan
;
Cooil, Bruce
; …
- In:
MIT sloan management review
49
(
2008
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10008080004
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