The interplay of customer experience and commitment
Year of publication: |
2017
|
---|---|
Authors: | Keiningham, Timothy ; Ball, Joan ; Benoit, Sabine ; Bruce, Helen L. ; Buoye, Alexander ; Dzenkovska, Julija ; Alkire, Linda ; Ou, Yi-Chun ; Zaki, Mohamed |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 2, p. 148-160
|
Subject: | Satisfaction | Loyalty | Customer experience | Service design | Service encounter | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Dienstleistung | Services |
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