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Does it pay to be good?
Trudel, Remi
;
Cotte, June
- In:
MIT sloan management review
50
(
2008/09
)
2
,
pp. 61-68
Persistent link: https://www.econbiz.de/10003807502
Saved in:
2
SUSTAINABILITY - Does It Pay to Be Good? In surveys, customers have long claimed that they'd pay more for ethically produced goods. But is that what happens when they actually buy...
Trudel, Remi
;
Cotte, June
- In:
MIT sloan management review
50
(
2009
)
2
,
pp. 61-68
Persistent link: https://www.econbiz.de/10008165829
Saved in:
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