SUSTAINABILITY - Does It Pay to Be Good? In surveys, customers have long claimed that they'd pay more for ethically produced goods. But is that what happens when they actually buy things? New experiments offer answers.
Year of publication: |
2009
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Authors: | Trudel, Remi ; Cotte, June |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 50.2009, 2, p. 61-68
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