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MIT sloan management review
Business horizons
51
Industrial marketing management : the international journal for industrial and high-tech firms
17
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Journal of business research : JBR
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The Oxford handbook of management information systems : critical perspectives and new directions
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Viewing brands in multiple dimensions
Berthon, Pierre
;
Holbrook, Morris B.
;
Hulbert, James M.
; …
- In:
MIT sloan management review
48
(
2006/07
)
2
,
pp. 37-43
Persistent link: https://www.econbiz.de/10003429456
Saved in:
2
BRANDING - Viewing Brands in Multiple Dimensions - The concept of a "brand manifold" helps managers understand that a brand's impact varies according to who is valuing it, in what...
Berthon, Pierre
;
Holbrook, Morris B.
;
Hulbert, James M.
; …
- In:
MIT sloan management review
48
(
2007
)
2
,
pp. 37-43
Persistent link: https://www.econbiz.de/10007598538
Saved in:
3
Understanding and Managing the Brand Space - A brand can be closely associated with, or independent from, a specific product or service; it can focus on what the product or service...
Berthon, Pierre
;
Holbrook, Morris B.
;
Hulbert, James M.
- In:
MIT sloan management review
44
(
2003
)
2
,
pp. 49-54
Persistent link: https://www.econbiz.de/10006258994
Saved in:
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