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The European Neighborhood Policy, Mass-media and Cross-border Cooperation
Brie, Mircea - Volkswirtschaftliche Fakultät, … - 2009
Cooperation seems strictly necessary, and from this perspective the media can bring, with direct involvement of authorities, a contribution to strengthening the connections and the relationship between people and institutions. A company located in a process accentuated by globalization can not...
Persistent link: https://www.econbiz.de/10011260906
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Participation rates and gross revenue vs. promotion and exposure: Advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites
Cooper, Coyte G.; Weight, Erianne A. - In: Sport Management Review 14 (2011) 4, pp. 399-408
through individual team pages. The purpose of this study was to identify the advertisement and multimedia coverage of …'s basketball, and football received significantly more multimedia and promotional coverage when in comparison to the teams that …
Persistent link: https://www.econbiz.de/10010871514