The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247...

The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects –...

What is Switzerland’s position today with regard to the acceptance, diffusion and usage of new work forms and business methods in the economy and society? One of the most extensive international surveys of population and businesses done thus far gives well founded answers to these questions:...

Seen first as an art, " dell'arte della scrittura venezziana " as he called Luke Paciolo accounting became in turn a technique , a science , a language formalized a social game and, more recently , a techno- science. Long preserved and still used the phrase " art of manipulating figures " which...

The current period is one full of unforeseen changes. A major problem for most Slovak businesses, as well as foreign companies finding themselves in a difficult and turbulent business environment, is the difficulty to find good quality employees. Even after they found them, it is difficult to...

The paper aims at emphasizing the importance of business ethics in long term competitive advantage. Ethics is the basis for human relationships. It is reflected in the quality of our relationships and all members of our society must understand the importance of ethics as it is the basis of a...

Nations and regions find themselves in a constant competition for attracting direct foreign investments, the most important producers, specialized work force, the best researchers etc. From this point of view the former communist countries could be in an unfavorably situation because they just...

This paper is based on archival work carried out on the papers of the New Zealand and Australian Land Company Ltd., a Scottish free-standing company founded in Edinburgh in 1867. It explores the development of a hierarchical management system within the company, looking at how the company...

In the literature on firm strategy and product differentiation, consumer price-quality trade-offs are sometimes represented using consumer “value maps”. These involve the geometric representation of indifferent price and quality combinations as points along curves that are concave to the...

A strong motivation to replace the comparative advantage theory with the competitive advantage theory is given by the significant change of the present economic conditions comparing with the old conditions that inspired the competitive advantage issues. The dynamic character of the market...