Article on the role of the segmentation of the environment in the planning of marketing activities. Pre …-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the … importance of the analysis of the market environment as an essential condition of effective marketing. …

. This paper introduce a marketing research based on survey at Tg-Jiu people. …

Marketing research methods continuously develop and over the last decade technology offered solutions to improve this … area. Traditional marketing research methods fail at some point in certain cases, and since emotions are mediators of how … consumers process marketing messages, understanding of cognitive responses to advertisements have always been a challenge in …

This work tries to provide a path to describe the modern marketing research and, at the same time, it tries to examine … carefully in which context, a firm can be supported by marketing strategies focused to the consumers. Between different methods …

expenditures development. Consumer expenditures or a buying behaviour outcome of each individual market subject is in marketing … determination authors conducted a marketing research. Results in combination with a marketing insight into consumer expenditures …