An article about the transformation of the forms and methods of marketing in the context of the global economic crisis … marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of … marketing. …

Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the … thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the … marketing concept of the distribution. …

The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions … attention is paid to the practical use of marketing communications. …

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes … the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the …

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and …

the upcoming trends and marketing tactics adopted by marketers. …

This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of … entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for … potential market demand of innovation as the scope of latent or unmet needs of customers. Shown the lack of marketing in today …