Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive.

L'approche psycho-cognitive du capital-client est exposee apres avoir examine les differents courants de recherche sur la valeur de la marque.

Year of publication:	2001
Authors:	Czellar, S. ; Denis, J.E.
Institutions:	Geneva School of Economics and Management, Université de Genève
Subject:	CONSOMMATION \| MARKETING \| GESTION

More access options

Series:	Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
Type of publication:	Book / Working Paper
Notes:	33 pages
Classification:	M31 - Marketing ; M30 - Marketing and Advertising. General
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005779573