This paper examines the issue of the first-mover and second-mover advantage in a vertical structure in which each manufacturer trades with a separated retailer via two-part tariffs. Compared to the canonical result in one-tier market, we find that the manufacturers' preference orderings over...

Media companies from all over the world are undergoing a digitalization process, forced by the rapid distribution of technologies and by the proliferation of computer networks. The multimedia newsroom has become a reality in less than a decade even in media companies that were reluctant to the...

We consider basic characteristics of foreign and Russian motion pictures (budget, box office revenues, effectiveness, “Kinopoisk” rating, number of views, film duration, genre) in dynamics and examine their linkages. We also compare the Russian market for national and foreign films. Then, we...

SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing....

Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...

Growth in popularity of computer (video) games is a noticeable change in recent years. Electronic entertainment increasingly engages the wider society and reaches to new audiences by offering them satisfy of wide variety of needs and aspirations. As a mass media games not only provide...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

Abstract The present study is devoted to the analysis of the interpersonal relationships induced by the adversarial verbal exchanges that characterize a televised electoral debate. The studied electoral debate opposed the presidential candidates Ségolène Royal and Nicolas Sarkozy. It was...

Cooperation seems strictly necessary, and from this perspective the media can bring, with direct involvement of authorities, a contribution to strengthening the connections and the relationship between people and institutions. A company located in a process accentuated by globalization can not...

The odds of success in creative industries like the book, music or movie industry are often said to be particularly low. A 1763 rule by Denis Diderot, for example, says that only one out of ten published books is a commercial success. Yet, representative evidence on new-product success rates and...