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Four Types of Promotion of Goods in Marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions … attention is paid to the practical use of marketing communications. …
Persistent link: https://www.econbiz.de/10011199843
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The Concept of the "4P" and Marketing planning in a concise and clear Interpretation
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes … the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the …
Persistent link: https://www.econbiz.de/10011199845
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Product Policy in Marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and …
Persistent link: https://www.econbiz.de/10011199848
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Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
Minten, Bart; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2011
Local brands are rapidly emerging in food retail in Asia. However, it is not well understood what impact they have in domestic food markets. In a detailed case study of makhana in Bihar, one of the poorest states in India, we see the fast emergence - a doubling over five years leading to a share...
Persistent link: https://www.econbiz.de/10011107640
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Привлечение клиентов при помощи контекстной рекламы
Kornienko, Nikita - Volkswirtschaftliche Fakultät, … - 2014
The article show’s problem of attracting customers, relevant for almost any type of business. Proposed using of modern Internet technologies - context advertising in search engines. This technology is interesting acquisition rate of return and the relatively inexpensive cost of use.
Persistent link: https://www.econbiz.de/10011107787
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A new theorem for optimizing the advertising budget
Wright, Malcolm - Volkswirtschaftliche Fakultät, … - 2008
This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of elasticities, and so is an advance on the Dorfman-Steiner theorem...
Persistent link: https://www.econbiz.de/10011109112
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Advertising value of mobile marketing through acceptance among youth in Karachi
Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - Volkswirtschaftliche Fakultät, … - 2012
The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth … in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … with mobile marketing acceptance, and simple liner regression is applied to see the impact of mobile marketing acceptance …
Persistent link: https://www.econbiz.de/10011109924
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Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
the upcoming trends and marketing tactics adopted by marketers. …
Persistent link: https://www.econbiz.de/10011259955
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Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn
Levy, Daniel - Volkswirtschaftliche Fakultät, … - 2013
This is a discussion of the manuscript "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by L. George and C. Hogendorn, presented at the 11th Workshop on Media Economics, which was held at the Recanati Business School, Tel-Aviv University, October 9-10, 2013.
Persistent link: https://www.econbiz.de/10011112253
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The marketing spirit from the perspective of moral values
Dumea, Andrei Cosmin; Mariciuc, Dragos Florentin - Volkswirtschaftliche Fakultät, … - 2010
Economic theory and practice, in general, and marketing, in particular, involve a cultivation of an entrepreneurial and … to illustrate areas of marketing practice that provoke substantial ethical comment and discussion. …
Persistent link: https://www.econbiz.de/10011112955