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Four Types of Promotion of Goods in Marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions … attention is paid to the practical use of marketing communications. …
Persistent link: https://www.econbiz.de/10011199843
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The Concept of the "4P" and Marketing planning in a concise and clear Interpretation
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes … the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the …
Persistent link: https://www.econbiz.de/10011199845
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Product Policy in Marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and …
Persistent link: https://www.econbiz.de/10011199848
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Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
the upcoming trends and marketing tactics adopted by marketers. …
Persistent link: https://www.econbiz.de/10011259955
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Marketing Concept as a Tool for Development of Tourism in Kosovo
Ukaj, Fatos - Volkswirtschaftliche Fakultät, … - 2010
Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects …, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing … of Marketing in today’s surrounds and world’s global business, Tourism and the other business branches, would be …
Persistent link: https://www.econbiz.de/10008529255
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Advertising Styles’ Impact on Attention in Pakistan
Hussain, Syed Karamatullah; Riaz, Kashif; Kazi, Abdul Kabeer - Volkswirtschaftliche Fakultät, … - 2008
The topic was selected after giving consideration to the modern environment and the use of media by advertisers for attention purposes of their products. It was also observed that the number of channels especially in the electronic media have also geometrically increased over the last two...
Persistent link: https://www.econbiz.de/10005105700
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Fishy Gifts: Bribing with Shame and Guilt
Ong, David - Volkswirtschaftliche Fakultät, … - 2008
prescription drug industry, which spends $19 billion per year on marketing to US doctors, mostly on `gifts', and often, as at Yale …
Persistent link: https://www.econbiz.de/10005109577
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Applied arts and design in museums: USA and Milan experience
Besana, Angela - Volkswirtschaftliche Fakultät, … - 2009
The Design represents an innovative work of art. Chairs, spoons, teapots could be an example of designed arts. Creativity and daily utility, they both “evolve in” arts. Design Museums are often collections of famous designers, stylists and firms. The supply chain of brands could find an...
Persistent link: https://www.econbiz.de/10005619507
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An analysis of the role of liking on the memorial response to advertising
Sergio, Brasini; Marzia, Freo; Giorgio, Tassinari - Volkswirtschaftliche Fakultät, … - 2008
After the publication of the results of the Advertising Research Foundation’s Copy Research Validity Project, ad liking has been extensively used as copy test predictor of campaign’s performance. Less favourable findings have been recently presented on the basis of its delayed effects. This...
Persistent link: https://www.econbiz.de/10005619900
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Advertising in Duopoly Market
Situngkir, Hokky - Volkswirtschaftliche Fakultät, … - 2006
showed how important advertising in marketing a product is. We show that advertising should also consider the social …
Persistent link: https://www.econbiz.de/10005620141