In this brief comment, the public choice theory aims to distinguish the dilemmas and conflicts in formal and empirical. The hypothesis argues that the reality more complex than the principles of choice of Pareto and Liberalism*. Both the ethics and politics are taking decisions that are not...

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand...

The Mindanao conflict in Southern Philippines is a long-standing controversy that has eluded comprehensive solutions. Despite efforts of the Government of the Philippines (GRP) and the representatives from the peoples of Mindanao in undertaking peace initiatives, “the war:” continues. The...

Social well-being is intrinsically multidimensional. Welfare indices attempting to reduce this complexity to a unique measure abound in many areas of economics and public policy. Ranking alternatives based on such measures depends, sometimes critically, on how the different dimensions of welfare...

The shift from hunting and gathering to agriculture, some 10,000 years ago, triggered the first demographic explosion in history. Along with population, working time increased, while food consumption remained at the subsistence level. For that reason, most anthropologists regard the adoption of...

Besides the theoretical approach, the paper also includes an research conducted with students of the Faculty of Jornalism and Communication at the University of Bucarest. The main objective of this research was to determine the extent to which the media fiction (television series for youth)...

The rational pursuit of happiness requires knowledge of happiness and in particular answers to the following four questions: 1: Is greater happiness realistically possible? 2: If so, to what extent is that in our own hands? 3: How can we get happier? What things should be considered in the...

The concern for measuring wellbeing objectively and subjectively is found in modern political philosophy. This study explores objective indicators versus subjective perceptions of human wellbeing in ranking of survey data for districts of Pakistan. Data used for the analysis is ‘The Pakistan...

The happiness literature provides evidence on various factors, other than money, that do seem to contribute to individual happiness. As one explores the produced “happiness socioeconomics” literature, it is direct to understand the difficulty to find proper information on developing...

This paper analyses whether large governments in Europe reflect efficient responses to a changing social and economic environment (‘welfare economic view’) as opposed to wasteful spending (‘public choice view’). To this end, the effect of government size on subjective well-being is...