The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and …

The paper aims at emphasizing the importance of business ethics in long term competitive advantage. Ethics is the basis … understand the importance of ethics as it is the basis of a civilized nation. Business ethics is concerned with the study of … profitable, and the relationship between ethics and competitiveness is evident. The future successful firm is a socializing one …

China have attained high rates of economic growth. Export-led growth has taken over the status as model for developing … of Japan, the Tiger states and China with their respective strategies of industrial policy and export-led growth. Is …

small firms. Through the integration of literature in entrepreneurial marketing and in entrepreneurship and through the …Marketing literature has emphasized the factors hampering marketing planning and strategizing in small firms, in … marketing have nonetheless shown that small firms do engage in peculiar marketing strategies and activities that do not …

), which is driven by reciprocal help and emotional bonding, is critical for doing business in China. A conceptual framework is …

To operate in China requires a thorough knowledge of the cultural-political conditions that characterize it and which … China, and the behavior of firms can not be properly oriented without taking into account the specific characteristics of …