The impact of guanxi on ethical perceptions : the case of Taiwanese salespeople
Year of publication: |
2014
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Authors: | Huang, Wen-yeh ; Huang, Ching-yun ; Dubinsky, Alan J. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 1, p. 1-17
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Subject: | guanxi | ethical perceptions | buyer-seller dyad | B2B sales ethics | Taiwan salespeople | industrial marketing | business marketing | Taiwan | B-to-B-Marketing | Business-to-business marketing | Entrepreneurship | Entrepreneurship approach | Soziales Netzwerk | Social network | Lieferantenmanagement | Supplier relationship management | Unternehmensethik | Business ethics | Verkaufspersonal | Salespeople | Verkauf | Selling | Ethik | Ethics | Wahrnehmung | Perception | China | Marketing |
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