The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing", organised by the Faculty of Public Administratiom of National...

The paper aims to identify the role of Universities in fostering public policies, through the promotion of social responsibility, and the implementation of social marketing initiatives. This innovative approach is particularly interesting since the literature does not cover, until now, the...

The major macroeconomic changes occurred in the last years at global level represent real challenges for contemporary governments which had to rethink their public policies for getting a real impact on citizens’ behaviour. In this paper, we explore the instruments promoted by social marketing,...

The objective of this paper is to highlight the idea according to wish the current misery of the DRC would be mainly dependent on the debt crisis of the years 1970-1980. To analyze this problem, the econometric approach was privileged and more precisely the cointegration. By the cointegration,...

The concern for measuring wellbeing objectively and subjectively is found in modern political philosophy. This study explores objective indicators versus subjective perceptions of human wellbeing in ranking of survey data for districts of Pakistan. Data used for the analysis is ‘The Pakistan...

The lore on whether older Americans move is mixed. While the familiar stereotype is that retirees flock to Florida or Arizona, prior studies have found that their home equity rises modestly over time, suggesting that they tend to stay put. This paper examines moving trends, determinants, and...

The happiness literature provides evidence on various factors, other than money, that do seem to contribute to individual happiness. As one explores the produced “happiness socioeconomics” literature, it is direct to understand the difficulty to find proper information on developing...

Hourly labour productivity levels in a number of European countries are thought to be very close to, or possibly even higher than the level ‘observed’ in the United States. At the same time, however, there are big differentials between hours worked and/or employment rates in these countries...

We analyze the large changes in the level and distribution of reported life satisfaction In South Africa from 1993 to 1998, a period spanning the end of apartheid and the creation of a more inclusive democracy. The percentage of black South Africans reporting dissatisfaction with their lives...

This paper analyses whether large governments in Europe reflect efficient responses to a changing social and economic environment (‘welfare economic view’) as opposed to wasteful spending (‘public choice view’). To this end, the effect of government size on subjective well-being is...