Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being
Year of publication: |
2013
|
---|---|
Authors: | Davis, Brennan ; Pechmann, Cornelia |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 8, p. 1168-1170
|
Publisher: |
Elsevier |
Subject: | Well-being | Transformative consumer research | Vulnerable consumers | Social marketing |
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