Tests for causality and rationality in the coffee futures market were carried out using data from the New York Market. Tests of causality indicated that futures prices strongly influence variations in spot price eight weeks or more to maturity. However, beginning seven weeks to maturity there...

Marketing research methods continuously develop and over the last decade technology offered solutions to improve this area. Traditional marketing research methods fail at some point in certain cases, and since emotions are mediators of how consumers process marketing messages, understanding of...

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as...

The paper highlights the need for a methodological framework on which to base projections in project appraisal applications. Following an initial definition and sizing of the relevant market of the project, the market is analysed in terms of which are the main customer groups, what their needs...

Is it possible to anticipate the consumers’ behaviour in a time of radical and unexpected change? This paper intends to demonstrate that as unpredictable as the future may be, there are certain factors that have always influenced consumers behaviour, which has never been random or erratic, but...

The impact of group norms on forming consumer behaviour is an important attribute of man’s social life. The market segmentation principles acknowledge the presence of this phenomenon. People belong to different age group, professional status, income levels, educational status etc. are seemed...

Purpose – This article aims to develop and to popularize an overview of the present status of the concept of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify and to popularize the core concepts of CSR, articles in leading economic journals were...