An article about the transformation of the forms and methods of marketing in the context of the global economic crisis … marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of … marketing. …

organizations have to renew their view about the role of marketing and to restructure their approach and behavior accordingly. We …

National policies and public marketing of destinations should cover measures on broadening the supply of travel … agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to … marketing in the way of supporting the tourist destinations. …

technological chains, financial structures and logistic systems and so on. Especially it covers Ukraine’s economy, that fell under … complementary actions of resource management decisions, which total value exceeds isolated functioning results. It is shown that … application of IT systems such as Decision Support System to investigation the efficiency of resource decisions of economic …

satisfaction. Conversely, empathy shows positive but insignificant effect on customer satisfaction. It is recommended that the …

in creation of strategic recommendations. The dissertation is divided into 5 chapters. It contains 53 tables, 2 charts … dissertation. It deals with the relation of information technologies and business strategies. In the second chapter the main aim …