Urban tourism is a relatively recent phenomenon but is now being embraced by most European cities, which are using substantial funds to compete for visitors, thus generating new infrastructures for this process. Cities so as to differentiate themselves from their competitors, attempt to manage...

City branding is a relatively new topic gaining extreme interest and a promising and practical field of marketing. Due to global competition, even more regions and cities around the world, are seeking solutions in place branding’s methods and practices, which now consists a main urban...

The main purpose of this article is to investigate the relation between cities’ economic development (local level) and regions’ competitiveness (regional level) in the region of Thessaly, Greece (the Larissa – Volos dipole case - study). The last fifteen years almost fifty non - local...

Place marketing represents a widely used approach in defining objectives and setting policies for promoting local development, starting with the strategic analysis of the place together with the work of the vision and the mission statements. Place marketing supporters identify local economic...

The article awards the use of CPA as a methodological tool in Place Marketing implementation. Taking into account that Place Marketing is a strategic process based on ‘project’ meaning with particular actions in specific time horizon, the article proposed that CPΑ has the capacity to...

National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain...

In order to create awareness & motivation among future travellers, tourism communication, should, according to our understanding, not only appeal to the visuals, but to all user senses in an inter medial mix. Hence, smell, sound, touch, taste and sight must be touched, in order for communication...

Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...

Notwithstanding various policies to address regional disparities in industrial development, the issue of balanced regional industrial development still remains in India. Studies dealing with the issue mainly focused on the organised industries. In spite of the fact that the unorganised...

The purpose of this research is to evaluate the hypothesis of differentiated growth in the municipalities of Colombia which receives rents from exploitation of non-renewable natural resources in comparison with the rest of the country. A specific strategy is to estimate the empirical evidence...