Fershtman, Chaim; Fishman, Arthur; Zhou, Jidong - Volkswirtschaftliche Fakultät, … - 2013
procedures. For example, online consumers can streamline their search process if appropriately defined categories of products and … services are available. This paper proposes a search model with product categories where consumers choose which categories to … search and firms respond to such more targeted search by strategically choosing the categories in which to list their …