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The Price Consideration Model of Brand Choice
Ching, Andrew; Erdem, Tulin; Keane, Michael - Volkswirtschaftliche Fakultät, … - 2007
The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL …). These models place strong restrictions on how brand share and purchase incidence price elasticities are related. In this … paper, we propose a new model of brand choice, the “price consideration” (PC) model, that allows more flexibility in this …
Persistent link: https://www.econbiz.de/10005619755
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STRATEGIES D'INSERTION ET DUREE D'ACCES AU PREMIER EMPLOI
Sabatier, Mareva - Volkswirtschaftliche Fakultät, … - 2002
This paper aims at estimating the impact of search strategies (effort and search channels) on unemployment duration. A two-step microeconometric application is used. First, the choice process of search strategies (number and type of search media used) is analysed. Second, competing risk models...
Persistent link: https://www.econbiz.de/10005621434
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What Drives the Choice of Third Party Logistics Provider?
Anderson, Edward; Coltman, Tim; Devinney, Timothy M.; … - Volkswirtschaftliche Fakultät, … - 2010
It is generally believed that companies choose supply chain partners on the basis of their distinctive value propositions; a fact one would also expect holds true when companies choose a logistics service provider. However, faced with the complexities of varied customer demands, it can be...
Persistent link: https://www.econbiz.de/10011257814
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Advances in Random Utility Models
Horowitz, Joel; Keane, Michael; Bolduc, Denis; Divakar, … - Volkswirtschaftliche Fakultät, … - 1994
In recent years, major advances have taken place in three areas of random utility modeling: (1) semiparametric estimation, (2) computational methods for multinomial probit models, and (3) computational methods for Bayesian stimation. This paper summarizes these developments and discusses their...
Persistent link: https://www.econbiz.de/10011109965
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Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region
Soproni, Luminita - Volkswirtschaftliche Fakultät, … - 2006
Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main points of this...
Persistent link: https://www.econbiz.de/10011110208
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Drivers of consumer behaviour-the economic crisis in our every day's life
Epure, Manuela; Vasilescu, Ruxandra Eleonora - Volkswirtschaftliche Fakultät, … - 2009
Is it possible to anticipate the consumers’ behaviour in a time of radical and unexpected change? This paper intends to demonstrate that as unpredictable as the future may be, there are certain factors that have always influenced consumers behaviour, which has never been random or erratic, but...
Persistent link: https://www.econbiz.de/10008805439
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Group Norms and Consumer Behaviour
Pillai, Rajasekharan; Rajan, Jainey S.; Variyamveettil, … - Volkswirtschaftliche Fakultät, … - 2011
The impact of group norms on forming consumer behaviour is an important attribute of man’s social life. The market segmentation principles acknowledge the presence of this phenomenon. People belong to different age group, professional status, income levels, educational status etc. are seemed...
Persistent link: https://www.econbiz.de/10008805880
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Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?
Bradu, Cosmina Paula - Volkswirtschaftliche Fakultät, … - 2011
Purpose – This review article aims to develop an integrating overview of the present status of the theory of corporate social responsibility (CSR) and also of individuals’ expectations of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify the core...
Persistent link: https://www.econbiz.de/10008833270
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Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție
Bradu, Cosmina Paula - Volkswirtschaftliche Fakultät, … - 2011
Purpose – This article aims to develop and to popularize an overview of the present status of the concept of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify and to popularize the core concepts of CSR, articles in leading economic journals were...
Persistent link: https://www.econbiz.de/10008836725
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Market Analysis and Competitiveness in Project Appraisal
Savvides, Savvakis C. - Volkswirtschaftliche Fakultät, … - 2000
The paper highlights the need for a methodological framework on which to base projections in project appraisal applications. Following an initial definition and sizing of the relevant market of the project, the market is analysed in terms of which are the main customer groups, what their needs...
Persistent link: https://www.econbiz.de/10005622069