The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes … the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the …

, regulators and international organizations are increasingly recognizing that consumers from specific socio-economic backgrounds … implemented, but there remains a lack of empirical research on the precise links between consumers’ socio-economic background and … their satisfaction. This article contrasts consumers’ stated and revealed preferences for three major household utility …

whether consumers will accept or reject its products. Thus, this study aims to better understand key variables that are likely … issues important to consumers prior to market entry. Factors that may influence consumer acceptance of agrifood …

involved in lending decisions; namely, consumers, CEOs, and banks. The main characteristic of anxious periods is that the … bank-level data. We find that banks’ lending falls when consumers and banks are anxious, and this effect is more pronounced …

an appropriate design of technical solutions can provide an answer to some of the concerns of consumers. One goal of the …

This paper presents numerical measures of European consumers’ inflation expectations derived on the basis of European … the paper the formation of expectations by consumers in European economies is examined, with a particular focus on …

Consumers are using cash less often. This is especially the case in high-value transactions. However, the $1 Federal …

impact both on final consumers, legislators and producers from the food industry, involving large cost savings. With a food …