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~isPartOf:"MSI reports : working paper series"
~person:"Arvanitis, Spyridon"
~person:"Hultink, Erik J."
~person:"Iyengar, Radha"
~person:"Malerba, Franco"
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Arvanitis, Spyridon
Hultink, Erik J.
Iyengar, Radha
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MSI reports : working paper series
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
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