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~isPartOf:"MSI reports : working paper series"
~person:"Bessant, John R."
~person:"Frattini, Federico"
~person:"Hurmelinna-Laukkanen, Pia"
~person:"Iyengar, Radha"
~subject:"Los Angeles (Calif.)"
~type:"article"
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003814439
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