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~isPartOf:"MSI reports : working paper series"
~person:"Hultink, Erik J."
~person:"Iyengar, Radha"
~person:"Zweimüller, Josef"
~subject:"Ansteckungseffekt"
~subject:"Growth"
~subject:"Theory"
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
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